HP SmartStream Designer lets you create sophisticated, custom jobs through a simple, affordable variable data tool optimized for HP Indigo digital presses.

It includes exclusive plug-ins like HP Collage and HP Mosaic that let you create virtually unlimited design variations.

Simplify and automate custom design.
Leverage existing assets to create custom versions quickly.
    
HP SmartStream Designer features: 
Sophisticated rules-based variable data for text and images

HP Mosaic: automatic creation of designs based on core patterns
HP Collage: automatic creation of designs based on combinations of basic elements

Connectivity to applications that give location-based variable data, barcode creation, and more
Easy-to-use interface, compatible with Adobe InDesign and Adobe Illustrator